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The page title style is only used at the head of each page and is immediately followed by the page description line.
The page description is used to describe the benefit of the service or product that the page refers to.
These three page elements allow the user to quickly understand what the page is about and what benefit there is to the service or product that the page discusses.
Heading
The heading style is used to break each section of the page and makes it aasier to read and to pinpoint the content of interest.
The bullet style makes it easy to communicate ideas at a glance.
- Bullets summarise what has already been said in body text.
- Bullets can be used to list features, benefits etc
- Bullets are easy to scan and remember.
- Bullets break up solid paragraphs of text and ease legibility.
Heading
Body copy is achieved using the 'normal' style and can be made more readable by the use of bold style and bold highlighted style to pick out key words and phrases. These style should not be used on more than single words or short phrases.
Links
New links will be set to a default look, the same as link more readable by the use of link bold style to pick out key words and phrases. These style should not be used on more than single words or short phrases.